A grand opening ceremony for Mr. Luo Hong’s photographic exhibition

A grand opening ceremony for Mr. Luo Hong’s photographic exhibition was held on June 14th in Cambridge University’s Sedgwick Museum. This exhibition of Luo Hong, a famous photographer and environmentalist in China, was titled ‘Ode to the Earth’ and featured two themes: African wildlife and western Chinese landscapes.

The opening ceremony started at 6 pm. Over 100 people attended the ceremony, including students and faculty of Cambridge University, senior officers from the UNEP and news reporters. The director of Sedywick museum, Dr. David Norman made a speech first, followed by Prof. Jon Hutton, director of UNEP World Conservation Monitoring Centre, Mr. Jun Kong, CEO of Cambridge Eastern Education and Development Society (CEEDS) and the photographer himself, Mr. Luo Hong. As a special gift, Mr. Luo Hong presented one of the exhibits ‘King of Mountains - Mount Gongga’ to Sedgwick Museum for permanent collection and made a donation to the construction of children’s instructional facility in the museum. The ceremony was also emotion-laden with several pleasant surprises for Mr. Luo Hong. Betty, a 10-year-old girl from Beijing, gifted a sketch of ‘King Chapel’ to Mr. Luo Hong to welcome his visit in Cambridge. She entered the annual painting competition for children in China organized UNEP and funded by Luo Hong in 2007 and 2008. On behalf of the Cambridge students, the representative from CEEDS also gifted an original oil painting of mathematical bridge to Mr. Luo Hong as a memory of his Cambridge exhibition.

Early in the afternoon before the opening, accompanied by the museum director Dr. Norman, Mr. Luo Hong visited Christ’s College and its master Dr. Frank Kelly and his wife. Dr. Kelly warmed received Mr. Luo Hong and highly praised his contribution in promoting the environmental protection worldwide. Later on, Mr. Luo Hong visited Prof. Alison Richard, the vice-chancellor of Cambridge University and gifted her an album of the exhibited photographs. With a great interest in Mr. Luo’s tireless trips to Africa and West China, Prof. Richard said, as a top university in the world, Cambridge attaches much importance to raising public awareness of environmental protection and that this photographic exhibition is significant both to Cambridge and the world as a whole.

Additionally, during the opening ceremony, the CEEDS society, also the organizer of this exhibition has announced its next major event, a charity summer camp which will invite 30 to 40 school children who survived yet suffered a lot from the earthquakes in Sichuan and Qinghai provinces. They will have a two-week stay in University of Cambridge and Oxford, where they will be given lectures and basic language classes. The beautiful scenery in both universities and the learning atmosphere will help these children to restore their confidence towards life and rekindle their enthusiasm for study. This summer camp will be organized in collaboration with Sichuan Television Artist Association and Qinghai Artists Association. The funds for this charity camp will partly come from the auctioning of the photographs in this exhibition, and another 10,000 GBP comes from the generous donation from the Luo Hong Fund. The announcement of this summer camp received applause from the audience, many of who made their donation on-site to support it.

When drawing to its end, the opening ceremony was pushed to another climax with a Q&A session. Mr. Luo Hong passionately answered questions from the new reporters and talked with Cambridge students. He also gave each guest present a gift – a set of postcards made from his photographs of penguins and polar bears which he took in the Antarctic Circle.                           


Cambridge Eastern Education and Development Society

(If you would like to use this report or make a donation to our charity summer camp, please send an emailto; for photo auction, please see

(The event received warm attention and coverage from some important media like
Xinhua net ( (新华社),
China News ( (中新社),
China Radio International ( )(中国国际广播电台CRI)
Dimsum (
and a number of other newspapers and online media including Sina and Sohu.)

Mr. Luo Hong’s visit to Cambridge and the opening ceremony for his photographic exhibition (If you would like to use these pictures, please mark its author: Dr. Yi Sun)

Christ’s College Master Dr. Frank Kelly giving Mr. Luo Hong a book about the college

Mr. Luo Hong giving Dr. Kelly an painting by an award-winning child

Mr. Luo Hong visiting the room when the late Charles Darwin used to study, accompanied by Director of Sedgwick Museum, Dr. David Norman

Mr. Luo meeting the Vice-Chancellor of Cambridge University, Prof. Alison Richard

The Vice-Chancellor meeting Mr. Luo Hong and CEEDS member, appreciating the album

Mr. Luo Hong and CEEDS CEO Mr. Jun Kong at the entrance to the exhibition museum. This is Sedgwick Museum’s first time to hold a solo exhibition in its history of over 100 years.

Representative from the UN headquarters speaking, also the MC of the opening ceremony

a student playing Guzheng at the opening

Dr. David Norman, director of Sedgwick Museum, reading the letter from the Vice-Chancellor to the exhibition

Prof. Jon Hutton, director of UNEP World Conservation Monitoring Centre giving a speech on behalf of UNEP

CEO of Cambridge Eastern Education and Development Society, also a student in Darwin College, Mr. Jun Kong giving a speech to welcome Mr. Luo Hong

Mr. Luo Hong gifted a photograph to the museum for permanent collection. The rest of the photographs will be auctioned to raise funds for organizing the summer camp for school children in Qinghai and Sichuan Provinces.

Betty presenting a painting of ‘King’s Chapel’ to Mr. Luo Hong

Representative of CEEDS presenting an original oil painting of the mathematical bridge to Mr. Luo Hong

Mr. Luo Hong giving a speech

Journalists from Xinhua net interviewing Mr. Luo Hong

For more information about this photographic exhibition, please see the Luo Hong Photographic Exhibition Page

“Ode to the Earth” – LUO Hong’s Environmental Photographic Exhibition at Cambridge Sedgwick Museum, June 14th – July 3rd 2010

From June 14 until July 3 this year, Luo Hong, one of China’s most sought after photographers and environmentalists, will be exhibiting his work at the Sedgwick Museum in Cambridge. Mr Luo has a distinguished track record of promoting conservation across the globe, and the pictures in this exhibition are drawn from a stunning array of natural habitats across several continents.

The broad theme of this exhibition is conserving wildlife through raising awareness of beautiful and remote yet threatened habitats. It achieves this by combining Luo’s creative passion with his photographic skills (honed through twenty years of capturing wildlife on film), in order to bring you breathtaking views of unexplored regions. The exhibition has two main themes: Africa – the last paradise for wildlife; and western China – a terrestrial heaven for mankind. Additionally, the exhibition will show how the world EXPO2010 (currently taking place in Shanghai) is promoting sustainable urban and rural development. In short, this exhibition is a must see, once in a lifetime chance to see panoramic views from several continents, which will hopefully inspire each and every one of us to care more for our environment.

This exhibition is kindly supported by the UN Environment Programme (UNEP) and Cambridge University Earth Sciences Department. All the exhibition photos will be auctioned for charity purpose. For more information about the exhibition photos and auction procedure please see below

This exhibition consists of two sub-themes and one special theme (see selected photos in Appendix 2): 
Theme I: Africa – The Last Paradise for Wildlife
Theme II: Western China – Terrestrial Heaven for Mankind
Special Theme: Shanghai EXPO2010 Photographic Display


We would like to give our thanks to the United Nations and the UN Environment Programme. It is their generous support which makes this exhibition possible.

We would like to thank the Cambridge University Earth Sciences Department and its world famous Sedgwick Museum of Earth Sciences. It is their kindly support to provide space to this exhibition free of charge and help with the exhibition arrangements.

We owe our thanks to the LUOHONG Environment Funds. They have kindly provided and made all the breathtaking photos for this exhibition.

We appreciate many volunteers and friends helped us in putting this exhibition together piece by piece through the past two months.

Last by not least, we would like to give our special thanks to Mr. Luo Hong, whose creative passion and strong dedication to the environmental cause have provided us a stunning array of natural paradises.

Biography – Luo Hong

Luo Hong, Photographer, Environmentalist and President of Holiland LLC.

Luo Hong has long devoted himself to photographing natural landscapes and wild animals. During the last ten years he has been to eastern and southern Africa twenty-one times to photograph wild animals. To mark the World Environment Day in 2006, Luo Hong held a solo photographic exhibition entitled “Earth, Our Home” at the headquarter of the United Nations Environment Programme (UNEP) in Nairobi. Luo was also the first Chinese person to hold an environmental photographic exhibition at the UN Headquarters in New York in 2009, following many successful exhibitions in China. In these exhibitions, all of Luo’s artworks were auctioned for charity, with the entire income donated to environmental causes. In November 2006, he established the LUOHONG Environment Fund, setting out to train and reward young talent worldwide in the field of environmental protection. In 2008, the LUOHONG Environment Fund started to sponsor a UNEP painting competition by children in China, a hugely successful event held consecutively over the past three years with a cumulative total of over six million young entrants.

In 2006 Luo Hong was awarded the “Outstanding Photographer” of the year award by the Chinese Photographers Association, he was also one of the five “Climate Heroes” named by the UN Environmental Programme in 2009. His name has been recently listed by Forbes Magazine as one of the world’s top twenty five most influential trendsetters. He has also been awarded “the 2009 Most Influential ‘Newsletter’ Figures in China” prize. Luo Hong is the author of many books, among them “In the Name of Love”, “Uncle Luo Hong in Africa” and “A Chinese Photographer and His African Friends”.

“I believe that beautiful things can evoke kindness from the deepness of people’s hearts”, this is Luo Hong’s firmly held belief, after nearly twenty years restlessly devoted to a career in photography and environmental protection, crowned by tremendous achievements in both areas.

Charity auction

Join the auction, help the children!

auction Statement

We are organising a “sealed bid” charity auction for all the photos displayed in our exhibition, in order to raise money to help children suffering from two recent earthquakes which took place in western China. On May 12, 2008, the northern part of Sichuan Province was struck by an 8.0 magnitude earthquake which killed over 68,000 people. Then, on April 14, 2010, China’s remote Yushu county (on the Tibetan plateau), was struck by a 7.1 magnitude earthquake, leaving over 2,000 dead and tens of thousands injured. Children suffered the most from these earthquakes; and many of them lost their schools, their homes or even their parents.

To help these children recover from the earthquake trauma, and re-gain hope and confidence for their future life, CEEDS is planning two charity events this summer to benefit them. The first event is a summer teaching trip in late June and July, our members will visit six primary and middle schools across Sichuan and Qinghai to give classes and organize interactive activities, in order to encourage these school children to study harder despite all the difficulties. We will also donate stationary and teaching equipment. The second event is to invite some of these poor but talented school children to visit Cambridge for a summer camp, in order to provide them with an once-in-a-lifetime study opportunity.

In the meantime, we are also accepting direct donations which will help us to organise these charity events. To make us your bits please go to our website at We will make sure that every penny of your donation will be used for charitable activities of the kind. We sincerely thank Mr. Luo who has generously donated his photographs for this auction, and we thank you all for your kind support in our charity cause!

The University of Cambridge CEEDS Society

June 14, 2010

auction instructions

Each photo for this auction is attached with a certificate card signed by Luo Hong, the author. We suggest you to think seriously before make the bidding. If you do like any of our exhibited photos, all you need to do is to fill up the attached form and drop it in the letterbox on site, or make your bidding online at At the end of the exhibition, the highest bidder will be notified by us before July 15th in obtaining the photo. The rules for the sealed bidding are as follow:

1. The auction date is from the beginning of the exhibition until July 10th. The minimum bidding price for the small size photo (1.24 m/w) is 60 pounds and for the large size photo (2.09 m/w) is 100 pounds. (All the photos are printed on cardboard with a black wooden frame in very good quality; Weight: 3.5 KG for small size, or 8.0 KG for large size)

2.Every bidder can choose up to five photos they want purchase, ranking from 1 - 5. At the end of the auction we will sell photo to the highest bidder and make adjustments according to your preference.

3. Please make sure to provide us authentic information. The bidding is considered invalid if you provide wrong or incomplete information.

4. You will be confirmed by email after submitted your bidding request. Please refrain to contact us unless you haven’t heard from us by July 10th, the close date of the auction.

5. If you have not heard from us after July 15th, you may assume your bidding has been unsuccessful and we still thank you for your generous support in our charity cause.

6. If you have submitted the bidding, we have the rights to require you purchase the photo. If you change your idea, please let us know in writing before July 10th.

7. We prefer you to take the photo by yourself, or by postal or delivery with shipping fee.

8. The CEEDS society reserves all the rights for this sealed bidding auction.

Photo Exhibition

Theme I: Africa – The Last Paradise for Wildlife

Theme II: Western China – Terrestrial Heaven for Mankind